Understanding how AI tools recommend your business — and your competitors — to customers



Particularly for local, competitive services where AI recommendations influence customer choice.

The Problem

Laptop displaying the OpenAI ChatGPT webpage, with green and purple design, sitting on a wooden desk.

Customers are no longer just Googling.

They are asking AI-powered tools questions like:

  • “Best dentist near me taking new patients”
  • “I’m looking for an Employment solicitor”
  • “I need an optician that does eye tests”


These tools don’t show a neutral list.

They actively recommend some local businesses over others — often for reasons that aren’t obvious from traditional Google rankings.


Many businesses appear in some AI answers but not others, without realising it.

Nearly 90% of UK businesses are worried about losing organic visibility as AI transforms how people find information.

[Source: a new survey by Ann Smarty]


An increasing proportion of high-intent searches are now mediated by AI-powered assistants.

Traditional “10 blue link” visibility is declining for businesses without strong authority and trust signals.

[Source: McKinsey and Gartner research reports]


What getAIsight does

getAIsight helps competitive local businesses understand:

  • How AI tools currently “see” them
  • Which nearby competitors are being recommended instead
  • Why those differences appear to exist


We start with a short, fixed-scope diagnostic — and only go further if it’s genuinely useful.

The getAIsight Audit


This audit is designed for competitive local practices where small differences in AI visibility can materially affect enquiry volume.



AI Search Visibility Audit

AI Visibility & Search Discoverability Audit sample report for local businesses.

A one-off diagnostic audit showing:

  • Where your business appears across:
  • Google's AI Overview
  • ChatGPT
  • Google’s Gemini
  • Anthropic’s Claude
  • Perplexity
  • Which other businesses in your area are being recommended instead
  • Patterns that appear to influence those recommendations

Competitive Intelligence: Business Category by Town/City Quad Charts

getAIsight Quad Chart showing local business rankings from 'Invisible' to 'Incumbent'.

Same location. Similar Google rankings. Very different AI behaviour.


This analysis combines multiple AI systems, query types, and comparative interpretation — not just rank checking.


What this shows

Despite similar Google positions, AI search tools are not recommending local businesses consistently. Some competitors appear more frequently across AI systems, while others are omitted entirely depending on the platform and question type.


  • The full getAIsight Audit explains why this happens and which signals AI systems appear to rely on, rather than just showing rankings.
  • Specific page-level recommendations are provided in the full getAIsight Audit.


Table showing results for four parameters across five metrics, with check marks and dashes indicating results.

Order your AI Visibility audit report today.


Price: £199 (Founding pilot for local practices)

Turnaround: 5 working days

Format: PDF summary


No contract. No obligation to continue.

Pilot pricing reflects the initial founding cohort.

It will be reviewed once this phase concludes.


Click here to send an email with your request

Improve your AI Visibility Score and get your business noticed in AI searches

Circular AI Visibility Score dial, showing
Horizontal bar chart comparing a business's AI visibility score against local competitors.

What this is — and isn’t


This is:

  • A structured clarity exercise
  • A competitive comparison
  • A way to understand AI-driven recommendation risk


This is not:

  • An SEO retainer
  • Google Ads
  • A long-term contract
  • A generic “AI strategy” pitch


Why getAIsight


This work is based on ongoing analysis of how AI systems surface and recommend local businesses in competitive markets.


The focus is:

  • Local
  • Comparative
  • Practical


Not theory. Not hype.


Frequently Asked Questions

Frequently Asked Questions


Q1: What is an AI visibility audit?

An AI visibility audit reveals exactly how your business appears when potential clients search using AI tools like ChatGPT, Perplexity, Claude, and Google's AI Overview. We check what information AI provides about your practice, whether it's accurate, and if you're being recommended to searchers.


Q2: Why do solicitors, dentists, and opticians need AI visibility audits?

Most local professionals don't realize that potential clients increasingly use AI search instead of traditional Google. If AI tools can't find accurate information about your practice, you're losing clients to competitors. An AI visibility audit shows you exactly where you stand and what needs fixing.


Q3: How is AI search different from Google SEO?

Traditional Google shows a list of websites. AI search gives direct answers and recommendations. When someone asks ChatGPT "find me a good solicitor in Manchester," it responds with specific names and reasons. If you're not visible in AI systems, you won't be recommended - even if your Google SEO is perfect.


Q4: Which AI platforms do you audit?

We check your visibility across ChatGPT (OpenAI), Perplexity AI, Google AI Overview, Claude (Anthropic), and other major AI search tools. Each platform may show different information about your practice, so comprehensive coverage is essential.


Q5: What's included in the AI visibility report?

Your audit includes: exact AI responses when searching for your services, accuracy assessment of information shown, comparison with local competitors, missing information analysis, and specific recommendations to improve your AI visibility.


Q6: Can I see a sample audit before ordering?

Yes! We can run a quick visibility check showing how one AI platform currently describes your practice. This gives you a preview of the insights you'll receive in the full audit. Contact us to request your sample check.


If you’d like to better understand how AI search views your business — even just to sanity check where you stand — get in touch.


There’s no obligation to proceed beyond the audit.